Textual analysis of teaser and full length:
The trailer for World War Z is effective in the respect that within the first 30 seconds of the trailer, the audience are immediately aware of the genre of the movie. This is because zombies and unusual looking helicopters, spaceships, vans and cars are used which gives an indication that this is an apocalyptic movie where the world is almost about to end. The protagonist of the movie is also shown in the first sequence of the trailer with his family which indicates that the movie ill be based around him and trying to keep his family/the world safe. The mise en scene used in the trailer is outstanding as you can tell how much money has been spent in in important things such as props and make up. The audience are aware of the creatures who are zombies mainly through their body language and their facial features as they make cannibalistic faces at the humans and start ripping and eating them up. The make up used on the zombies is also highly effective as they look scary with blood dripping down their mouth and their pupils are dilated making them look scary to look at. This may also suggest that the movie is a 12 or 15 rated movie due to the violence however there is no specific target audience for the movie as it is aimed at people who love apocalyptic/dystopian action movies.
The trailer follows the usual conventions of a movie trailer where it has numerous face paced sequences which tells the story line of the movie. this is effective as the audience get to know what the story is about and get to know the protagonist a bit more. The fact that the trailer only includes the famous actors name; Brad Pitt suggests that the movie will be high class as he is such a well known actor. This may also be a good way to attract the female audience as he is known for his looks thus they will go to watch the movie to watch their favorite actor. Brad Pitt is also known for featuring in many action trilled movies which suggests that this movie is similar.
The trailer begins with an establishing shot of a traffic jam in New York which then leads to a group shot of the protagonist having fun with his family in the car. This immediately suggests that he and his family have a tight bond and they may be going out. however a tracking shot is then used of an unusual looking motor bike driving at a fast pace, breaking the car's side mirror. Loud, oscillating music is then used throughout the trailer which continuously adds drama, tension and suspense which keeps the audience at the edge of their seats. Diagetic sound effects such as bombs, guns and helicopters are also used to make the trailer seems realistic which excites the audience particularly the ones that love action movies which helps sell the movie.
To conclude, the movie trailer is highly effective as it captivates the audience through the oscillation of the music and the fast paced sequences which keeps the viewers on the edge of their seats throughout making them want more and run to the movie theater to watch the movie.
The trailer follows the usual conventions of a movie trailer where it has numerous face paced sequences which tells the story line of the movie. this is effective as the audience get to know what the story is about and get to know the protagonist a bit more. The fact that the trailer only includes the famous actors name; Brad Pitt suggests that the movie will be high class as he is such a well known actor. This may also be a good way to attract the female audience as he is known for his looks thus they will go to watch the movie to watch their favorite actor. Brad Pitt is also known for featuring in many action trilled movies which suggests that this movie is similar.
The trailer begins with an establishing shot of a traffic jam in New York which then leads to a group shot of the protagonist having fun with his family in the car. This immediately suggests that he and his family have a tight bond and they may be going out. however a tracking shot is then used of an unusual looking motor bike driving at a fast pace, breaking the car's side mirror. Loud, oscillating music is then used throughout the trailer which continuously adds drama, tension and suspense which keeps the audience at the edge of their seats. Diagetic sound effects such as bombs, guns and helicopters are also used to make the trailer seems realistic which excites the audience particularly the ones that love action movies which helps sell the movie.
To conclude, the movie trailer is highly effective as it captivates the audience through the oscillation of the music and the fast paced sequences which keeps the viewers on the edge of their seats throughout making them want more and run to the movie theater to watch the movie.
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